Oct 22, 2025 • K-Pop
NewJeans & IVE: The Ultimate 2025 Merchandise Collection Guide
K-Pop merchandise is evolving. From eco-friendly albums to AR photocard experiences, explore the latest merch trends from 4th Gen leaders like NewJeans and IVE.

Hello, K-Pop fans! Is there anything more satisfying than completing your bias collection? In 2025, the merchandise landscape has shifted. The leaders of the 4th Generation, NewJeans and IVE, are releasing goods that are not just collectibles—they are interactive, sustainable, and utterly stylish.
It's no longer just about owning an album; it's about the experience. Let's explore the "smart merch" revolution captivating fans worldwide.

NewJeans: Where Retro Meets Future
Since their debut, NewJeans has owned the Y2K aesthetic. For 2025, they’ve evolved that nostalgia into something tangible.
- Bunnies Camp 2025 Special Kit: Forget standard photobooks. This year's kit features functional camping gear—retro thermoses and fleece blankets that scream "hip teen." It’s practical merch you can actually use.
- AR Photocards: This is the game-changer. By scanning these special cards with their dedicated app, you unlock exclusive 3D hologram performances of the members dancing on your desk. It’s 1000% worth the collection effort.
- Powerpuff Girls Collab Season 2: The collaboration continues with even cuter character designs. The limited edition keyrings and crop tees sold out in minutes in Seoul, but you can still find them on second-hand markets.
IVE: The Pinnacle of Elegance
Expanding on their "Narcissism" concept, IVE’s 2025 merchandise line screams luxury and self-love.
- Prom Queen Diary Set: Designed to look like a high-end fashion accessory, this diary features faux leather covers and gold-plated logos. It’s subtle enough for daily use but unmistakably premium.
- Custom Lightstick Parts: Personalization is key. New official jewel parts allow you to customize your 'Dive' lightstick, turning it into a unique scepter fit for a queen.
- Eco-Friendly Albums: IVE is leading the charge in sustainability, using soy ink and minimized plastic packaging. Being a DIVE means caring for the planet too.
Pro Tips for Scoring Rare Items on eBay
Finding Korea-exclusive items can be tough, but eBay is your best gateway. Here is how to shop safely:
- Check Seller Ratings: Always look for high feedback scores, specifically from sellers who specialize in K-Pop. Look for the 'ShopKoreaOnline' verification badges for peace of mind.
- Verify with Real Photos: Listings with actual photos of the product (not just stock images) are always safer. Check for the holographic sticker of authenticity on the back of albums.
- Pre-order is Key: Popular items skyrocket in price after release. If you find a trusted seller offering pre-orders, secure it immediately.
What’s your "grail" item this year? Start your search now and turn your room into the ultimate fan shrine!
K-Pop Insider
ShopKoreaOnline Contributor